16 Amazing Apps for your business.

How Planning and Setting Goals and using Amazing Apps can work for you!

Well, the New Year (and decade) has well and truly bounced in, made its appearance and well, faded into the background hasn’t it? It seems that long ago.

Resolutions or Goals?

Did you make any resolutions or goals, more to the point? I did, I made the choice to become more visible, which is hard for a Virtual Assistant who works from home, behind the scenes.

But it doesn’t have to be, when you have technology, you can work via Zoom, and go to networking meetings and have audio meetings and podcasts and the like.

So, the question is, have you kept to any of your resolutions or goals? I guess the question is, how are you tracking or plotting them? Is it just a dream that you are venturing towards, or are you actively planning out a goal that is prearranged for a future point in time and then working backwards?

There are apps, calendars and planners that help you to get to work on these, but which do you choose and there are so many.

Electronic or Paper?

I must admit, I have tried so many in the past and do you choose to go the electronic or paper way? I’m torn both ways.

Being a virtual, remote worker, I love the efficiency of the ‘drag and drop’ digital calendars but being a PA of the ‘olden days’ I also love the good old paper planners and diaries too.


Well, wait for it – I actually work with both! They compliment me in many ways. I utilise my time-management by booking time out of my digital calendar. I do this by blocking time-slots for my retainer clients so that those hours are set throughout the month. Even if they get ‘dragged and ‘dropped’ around other commitments, and you also get those little reminders pop up (if you set them, of course), so that it makes you more productive on the task in hand to complete what you are working on.

With regard to the paper planners, if you have read some of my blogs previously or shed some light on my social media posts then you will know that I am a big, big fan of Claire Mitchell’s 2020 Awesome Marketing Planner. This has truly, truly changed the way in how I have become amazingly organised.

A couple of months or so prior to Christmas, my VA mentor, Amanda Johnson from VACT knew that I had lost my business ‘mojo’ a little and had lost my farsightedness as to where I was going with my business. When discussing my original plans from the GSDD earlier in the year, and getting back on plan, Amanda had introduced me to the 2020 Awesome Marketing Planner and the way that this was set out was just a no-brainer for me.

This planner has brilliant ways to plan your social media, your blogs, the trackers to keep on-top of everything, newsletter trackers, sales trackers – and the support that you get is truly amazing as well! Can you tell I’m a fan! So much so, that I’m now an affiliate for the planner.

As I’d already bought this in October, I’d got good pre-planning time to get to grips with it. There is also a PDF version and online videos and support with it as well.

This gave me the grace to get on-board and plan my marketing strategy as to what I had to do next. With a gusto, my plans to ‘become more visible’ have started to take place in January already! I trust that you have begun to see the efforts of my labours.

Angela Bolster On-AirBehind the scenes, I have been recording videos for an online course due out in the Spring, there was a video of me, that you may have seen (aagh) online too – a rare sight, I can tell you. And also another project I am working on that will be released very soon, and only just this week was I only on BBC Radio Nottingham talking about how I used to work as a VA for Celebrities, back in the good old days!

The moral of the planning? When you set your goal to paper, it really does work out, and that’s just in the first month of the year (decade).

Amazing Apps, Tools and Resources

So, what other amazing apps, tools and resources do I use, I hear you asking?

Well, I have produced a document called Tools and Resources that I use regularly and recommend. This has been well thought out and others have been tried and tested by me and some even pushed aside as they haven’t worked for me.

That’s not to say that they wouldn’t work for you, each to their own, as they say. I do both work for myself and have clients that I have to work for too, so I do need things to be of a professional standard and they have to work right and right first time.

Within this Tools and Resources document, there is a Tool:, Info:, Why: and Top Tip: reference to identify each tool or resource’s usefulness.

If you want to know a little more about what I do, then please feel free to join my monthly NottmVA News or take a look at my Top Ten Tips for Freelancers.

Blogging, LinkedIn, Networking, New Business, Social Media, Virtual Assistant

Are you Embarrassed by Your LinkedIn Profile? Here’s What to Do!

Do you have an All-Star Rated LinkedIn Profile?

NottmVA LinkedIn profile

LinkedIn – Is it for me?

Do you have a LinkedIn profile? Maybe that is the first question we should ask. Do you need one, if so, what would you need it for and for what purpose? You really need to determine for what use you are going to use this social media platform for and incorporate it in your marketing plan. You do have a marketing plan, right?


Many different companies, individuals and sole traders use LinkedIn for varied reasons and of course, this is entirely up to them – is your reason for lead generation, recruiting, to display your wares or to promote your business service or to communicate with other groups perhaps. You will need to decide on this, so you know how to market yourself and know how to write your profile accordingly.



Having determined your market, you may wish to begin with your headshot. It is always highly recommended that you have a professional photographer take your business photographs as they are aware of your branding colours, know how to get the best out of you, your business and will have your professional interests at heart. You don’t want to be promoting yourself at a family event with your head half out of the picture, or something worse perhaps??


Your headline is quite important as that is something that follows you around along with your photograph of course and is seen when you remark on others’ articles and comments. This needs to be again pointing to your niche audience and eye-catching to attention-grabbing creating curiosity so that people are likely to open your profile. It needs to be about your audience, what you can do to add value for them (not you) and how you can assist them.


Have you seen the blue spacey blue background photos at the top of people’s LinkedIn profiles? It really is a waste of advertising space! Whoah, you need to go and get your photographs and get them up there! The background photograph has to be a required pixel size too.

You can make use of text, graphics and your logos and have your header cover in the background and it can be the same across the remainder of the other social media platforms too creating consistency so that your clients create the know, like and trust with you. You’re missing a big trick there if you do not use this big, wide space here.


Moving on to the About Section is quite an important part, to be honest. You need to again, write about what you can change for your audience, not write about you. Your reader needs to see what you can do for them, not how many years you have done x, y, z etc they want to know that you are going to create a solution for their problem that they are currently experiencing – so remember that niche that you have decided to hone in on? Yes, that – you need to now write about it. Talk about that problem and how you can now provide that solution for your client and how you can do it.


These sections will speak for themselves, of course – but it’s not like a straight copy of your curriculum vitae. Do not get caught up in copying your CV like, for like – you’re only putting in relevant information only, again for that niche audience. You can’t target everyone – it would be like a needle in a haystack. You need brief information to cover each relevant piece of the company and you can upload the logos too to link up with individuals from the same workforce.


If you have undertaken work from others who are already on LinkedIn, you have the ability to request recommendations from them this provides credibility within the social media platform but has to be agreed between both parties.


The all-important details, of course, are how to get in touch with you. There is nothing worse than someone having to hunt around trying to find your contact details – aagh! Leave as much information as you can – you do not know how your client prefers to work. Do they prefer telephone contact, do they prefer to directly message you via LinkedIn, or would they prefer to email you? Which way is the better way – well, the client’s chosen preferred way of course?


You are nearly on your way to having an almost great profile to get you on your way apart from tweaking some of the settings to be how you need them to be according to your personal preferences and that will come with time and use. Of course, there is much more to complete behind the scenes but this is a good start.


You need to add people (or connections) to connect with so that you can see them in your newsfeeds, and they will then be ‘1st’ connections in your newsfeeds. Their connections will then be listed as ‘2nd’ connections to you, thus expanding the available connections to you and so on.


In order to become familiar with your target market, or niche audience you will need to converse with or comment on your network connection posts of those people you have connected with. This is deemed the most appropriate way to network as this is the required etiquette of LinkedIn and some deem it inappropriate to direct message regarding direct sales. What do you think?


As a Virtual Assistant, I am often asked to create LinkedIn profiles and other online social media marketing for my clients as it does create a professional ‘POS’ signpost to point your clients to if you do not have a website or other material readily available. If this is something that you do not feel that is within your realms at this moment in time, or you feel that your time is better spent on other aspects of your business then please do get in touch and I can undertake this service for you.