Blogging, Facebook Marketing, Keynote Speaker, LinkedIn, Mobile, Networking, New Business, Social Media, VA, Virtual Assistant

This has got to be the best way to increase your client-base!

Clients, Customers, Keynote Speakers – whoever your target market is!

I have had a client of mine ask me this week, as they knew I had been working with some keynote speakers due to some enquiries I had been making, how I was increasing my client base.

Well, I said, there is a process. There isn’t just one thing is there? With anything really, there is always a series of events, that leads to a finale.

 

Your Niche or Brand

It’s important of course, for your own brand, or design or product to be strong in its own marketplace, especially if you want to expand or grow your brand within your peers and colleagues too.

Your topics need to be relevant to your audience and of interest too. Maybe, they should be something that your clients may also want to share with their network too. How fab would that be? In order to do be strong in your brand, what I find within my own community, with my peers, and my own client base and people I aspire to is as follows:

 

Become an Expert

Firstly, I would suggest that you become an authority in your topic. Write about it, blog about it, share it on social media, answer questions to your subscribers and become known for your business and your brand. Ideally, you need to put out new content on a consistent basis that works for you, whether that is on a weekly, fortnightly or monthly basis so that others may share it with their networks.

 

Be Visible

What I feel is most important, is that you start (or continue) a video and/or podcast series. Not just for SEO purposes but you need to be visual.

Data Security

Being visible means that your audience will get to know you. Your audience will get used to seeing you in their content, get used to hearing you and get used to your tone of voice, your humour and most of all, resonate with you. This content is then perfect for then creating a series on your YouTube channel where you are then creating further content for others’ thoughts and comments. Again, this is additional content to be shared on your website and social media platforms as well. If you have a marketing campaign planned already, then your topics will be well-aligned.

 

Go Live

Wait for it? The one that most people seem to dread – you need to undertake LIVE VIDEO! Yep, you do! Even I hated doing this when I first started. Oh boy, I couldn’t mutter a 30-second introductory video when I first stepped-out, but we all have to start somewhere. Find out where your target audience is. Whereabouts are they in your social media platforms and direct your video to those that are going to be where you direct your video. It’s no good putting a video into Facebook if your client base is in LinkedIn. You need to tailor-make your content and ideas for your market and then deliver it.

 

Be Consistent

This is all continuously ensuring that you are building your brand and identity. You are reaching out to your clients. You are establishing your strong client base and reaching out to people who need you and meet your criteria. The rest is up to you to refine your niche, develop your keynote speech and network with your target market into how you can craft the perfect client base for you.

 

Follow-up

Of course, it doesn’t stop there. You need to maintain a follow-up system. Those clients need nurturing and maintaining. 

 

Need Help?

Finally, you need to eat it, sleep it and repeat it. If you feel that you need a helping hand with building your brand, then feel free to liaise with NottmVA for your networking, business and social media support.

 

NottmVA

 

 

 

 

Blogging, LinkedIn, Networking, New Business, Social Media, Virtual Assistant

Are you Embarrassed by Your LinkedIn Profile? Here’s What to Do!

Do you have an All-Star Rated LinkedIn Profile?

NottmVA LinkedIn profile

LinkedIn – Is it for me?

Do you have a LinkedIn profile? Maybe that is the first question we should ask. Do you need one, if so, what would you need it for and for what purpose? You really need to determine for what use you are going to use this social media platform for and incorporate it in your marketing plan. You do have a marketing plan, right?

FOR WHAT PURPOSE?

Many different companies, individuals and sole traders use LinkedIn for varied reasons and of course, this is entirely up to them – is your reason for lead generation, recruiting, to display your wares or to promote your business service or to communicate with other groups perhaps. You will need to decide on this, so you know how to market yourself and know how to write your profile accordingly.

Angela

YOUR HEADSHOT

Having determined your market, you may wish to begin with your headshot. It is always highly recommended that you have a professional photographer take your business photographs as they are aware of your branding colours, know how to get the best out of you, your business and will have your professional interests at heart. You don’t want to be promoting yourself at a family event with your head half out of the picture, or something worse perhaps??

YOUR HEADLINE

Your headline is quite important as that is something that follows you around along with your photograph of course and is seen when you remark on others’ articles and comments. This needs to be again pointing to your niche audience and eye-catching to attention-grabbing creating curiosity so that people are likely to open your profile. It needs to be about your audience, what you can do to add value for them (not you) and how you can assist them.

YOUR BACKGROUND COVER PHOTO

Have you seen the blue spacey blue background photos at the top of people’s LinkedIn profiles? It really is a waste of advertising space! Whoah, you need to go and get your photographs and get them up there! The background photograph has to be a required pixel size too.

You can make use of text, graphics and your logos and have your header cover in the background and it can be the same across the remainder of the other social media platforms too creating consistency so that your clients create the know, like and trust with you. You’re missing a big trick there if you do not use this big, wide space here.

THE ABOUT SECTION

Moving on to the About Section is quite an important part, to be honest. You need to again, write about what you can change for your audience, not write about you. Your reader needs to see what you can do for them, not how many years you have done x, y, z etc they want to know that you are going to create a solution for their problem that they are currently experiencing – so remember that niche that you have decided to hone in on? Yes, that – you need to now write about it. Talk about that problem and how you can now provide that solution for your client and how you can do it.

HISTORY, EDUCATION AND TRAINING

These sections will speak for themselves, of course – but it’s not like a straight copy of your curriculum vitae. Do not get caught up in copying your CV like, for like – you’re only putting in relevant information only, again for that niche audience. You can’t target everyone – it would be like a needle in a haystack. You need brief information to cover each relevant piece of the company and you can upload the logos too to link up with individuals from the same workforce.

ASKING FOR RECOMMENDATIONS

If you have undertaken work from others who are already on LinkedIn, you have the ability to request recommendations from them this provides credibility within the social media platform but has to be agreed between both parties.

CONTACT DETAILS

The all-important details, of course, are how to get in touch with you. There is nothing worse than someone having to hunt around trying to find your contact details – aagh! Leave as much information as you can – you do not know how your client prefers to work. Do they prefer telephone contact, do they prefer to directly message you via LinkedIn, or would they prefer to email you? Which way is the better way – well, the client’s chosen preferred way of course?

PROFILE SET UP

You are nearly on your way to having an almost great profile to get you on your way apart from tweaking some of the settings to be how you need them to be according to your personal preferences and that will come with time and use. Of course, there is much more to complete behind the scenes but this is a good start.

CONNECTIONS

You need to add people (or connections) to connect with so that you can see them in your newsfeeds, and they will then be ‘1st’ connections in your newsfeeds. Their connections will then be listed as ‘2nd’ connections to you, thus expanding the available connections to you and so on.

NETWORK

In order to become familiar with your target market, or niche audience you will need to converse with or comment on your network connection posts of those people you have connected with. This is deemed the most appropriate way to network as this is the required etiquette of LinkedIn and some deem it inappropriate to direct message regarding direct sales. What do you think?

DO YOU NEED A LINKEDIN PROFILE?

As a Virtual Assistant, I am often asked to create LinkedIn profiles and other online social media marketing for my clients as it does create a professional ‘POS’ signpost to point your clients to if you do not have a website or other material readily available. If this is something that you do not feel that is within your realms at this moment in time, or you feel that your time is better spent on other aspects of your business then please do get in touch and I can undertake this service for you.

 

 

Networking, New Business, Virtual Assistant

How Do I Get New Business?

NottmVA New BusinessHow Do I Get New Business? – It’s something I’m often asked as a Virtual Assistant.

As a small business or sole trader, it’s hard to make yourself heard isn’t it, or to get your face seen above the heads bobbing up and down in that sea that is competing for business that is out there.

But there is a way to be heard, there is a way to be seen, you just have to work at it. You have to be determined. You have to have that fire in your belly! You have to have that passion and that desire. You have to want to succeed. Well, you have to pay the bills, don’t you?

How do you do it?

What you do NOT want to do, is offer free trials.  Why?  Well, it lowers your business-worth.  You may offer a free initial 1-hour telephone consultation to obtain the brief from your client to obtain information to enable you to do the job in the first place – this is good practice.  You are a business, a freelancer and are offering a good service/product that is in demand.  If a trial is required, then it should be a paid trial with a contract and terms of business provided.

You need to show your presence.  Have you got yourself a logo or brand to identify yourself? Has this been replicated in business cards to leave with people at networking meetings? When you network with others, you will want to leave them with something to remember you by.

Whether this is a business card, a pack of mints or some other form of promotional material, or you simply develop a document detailing your services whilst you get yourself up and running, it is a start.

Ensure that you have a website.  This is the first place your clients are going to look once you have given out your business card and the place they will go and check you out!  You need to have some credibility.  Even if you at least have a simple landing page with your contact details on – it is somewhere for someone to go and look at what you say you can offer them to reinforce your message.  Do not make your website homepage all about you, make sure you tell the reader what you can offer them.  The reader needs to know how you can make things easier for them and how you can help them.

Are you Networking?

Another way of showing your presence is to network to meet your peers, colleagues and guess, what? Potential new clients.  It’s something that we all ‘gulp’ at the first time around – but it DOES WORK.  There are different options such as the BNI and 4N Networking.  These are only a couple of options on offer, there are many, many networking groups on offer and you will need to find what works for you.  They will offer different styles of meetings and payment plans too giving variations of a formal referring-style option and relaxed friendly alternatives.

Are you Good At What You Do?

When online or offline, can you show others that you speak authoritatively?  Do you write about your endeavours such as blogs, articles, newsletters or written in groups or comment on other’s posts or articles on websites for example?  Are you known in your industry for your product or service or have you created something that is renowned for what you do, are you certificated for it, these are all things that you need to be talking to people about or getting known for?

Have you undertaken any industry training that makes you a specialist at what you do? This is something that again, can make you an authoritative speaker in groups or blogs and you can make an impact on this through communication with others and helping beginners in your field.

What’s next?

The next thing is to get yourself across all of the social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Instagram for example. Your clients will be on some of these, not all but they will be browsing some of them and you will not know which ones, so it is a good idea to be on them at some point.  If you can post on them at some point, preferably consistently, then you will reach them at some point or other.  If you would like to know the best times to post then you can read about it on this blog.

 

Should I respond to advertised job postings on Social Media?

There are, occasionally, job adverts posted on social media groups that can prove quite lucrative, but you need to know how to choose them and where to find them and how to source them.  This comes from knowing your niche and your target audience.  If you do not know how to start to help a potential client, you can read about that here.

If a position has been advertised publicly on a Facebook group, for example, you can believe that the ‘world and his wife’ (or husband), will have seen it and there will be hundreds of applications for it with plenty of skills and expertise going.

Not to say, that you don’t have the skill and expertise to fly to the moon.  So, apply for it anyway!  So, if you feel you have Nasa experience then go for it, by all means but, it is better for you to develop your own way of ‘job-sourcing’ by searching for your ideal client by either looking in your Twitter lists, your LinkedIn Client groups or by your own targeted sales network links from your own networking. Or, contact your colleagues, tell everyone you are looking for new clients, contact your own list, your ex-employees.  Be proactive!

So, having undertaken the tasks of finding your niche and your target market or audience, you should be in a better position of knowing where to locate your search for who is your ideal client. Yes – your IDEAL CLIENT. What a fab position to now be in!

If you need a Virtual Assistant for your New Business to undertake your administration now that you have too many clients,

email NottmVA.

NottmVA
Be Structured, Not Stressed
Facebook Marketing, Networking, Social Media, VA, Virtual Assistant

How Can I Help You, When You Have No Idea What You Want?

NottmVA Help and SupportHow Can I Help You, When You Have No Idea What You Want?

This is a regular topic that is mentioned to me.  I know I need help, but I don’t know what I need!  I approached someone only last week, to be told I’m so busy, I need your help, but how can you help me?  Does this sound like someone that has contacted you?  Oh yes!

I need to address this pretty darn quick otherwise I will have lost my lead that I have worked so hard to find and engage with.  Of course, I don’t yet know their business, or do I?  If they are in my niche and my target-market – and perhaps they should be – if I’m doing my marketing correctly, then I should know something about their industry, well maybe a little, then I will have a vague idea about something that they will need.  So, we have a beginning to work from.

 

Where does my Client begin?

To work out what you need to start doing, there are three ways of doing this.  What you need to do is look at which option you prefer – but essentially, they all work out the same to bring you to the same result.  Then you will have ‘your beginning’.

So, let’s start: Firstly, you would need to undertake the following:

 

Option 1
• Write down everything you would do for approximately 3 days
• Highlight in yellow only everything that you would do and only you can do
• Highlight in green only things that you would do and can keep doing but ‘could’ hand over to a VA later
• Then write down everything else that can be delegated and outsourced to your VA

or

Option 2
• Take the time to put down everything that you would undertake that takes you more than half an hour.
• With your highlighter, mark-up things that you do not like doing or do not need to do yourself.
• When you are ready – you can then put down the things you do not ‘want’ to do or do not really have the time to get round to.

or

Option 3

Let me know the following:

• Advise me what tasks are on your ‘long-term’ To-Do list. This is your shuffle list, your ‘I don’t get around To Do’ing’ list as other work gets in the way list (ha ha)
• What would you do immediately if you had more time?
• How many emails do you have in your inbox?
• Do you follow-up with your clients?
• Have you any testimonials or references from your clients
• How often do you connect with your clients/potential clients on social media or reinforce those relationships?
• How do you market your clients, and do you have enough of them?
• Do you manage your time effectively and do you apply your time to your clients appropriately giving them the best service and after-care they need?
• Can you delegate/outsource any of your tasks to your VA to allow you to undertake any of these tasks or to undertake any of these tasks?

 

Why do I need my Virtual Assistant?

As a potential client of a Virtual Assistant (VA), you need to return to your core business ethics. What it is you went into business for.

What is your passion?

What is it that you really love about your business.

What do you love doing?

As this is what you need to convey to your VA. You need your VA to share that passion and ethic and take it on board for you and treat your company as if it were their own.

You are working with a Virtual Assistant because you want to save time, reduce costs and possibly save your sanity, I think?!

It’s well-known that Virtual Assistants are time-served time-management ‘geeky’ organised people that just love to do all things ‘Virtual’ and are happy to help and get stuck in and organise, so what better to do this at a more cost-effective rate, freeing up your time allowing you to just get on with the matters at hand!

What are you waiting for?  Block some time out in your calendar to undertake one of the options above, and contact me via email or Linkedin so that we can arrange a mutually convenient time to discuss what it is that YOU need help with.  After all, you now know, don’t you?

 

Blogging, Email Marketing, Facebook Marketing, Networking, Social Media

Virtual Weekly – The Midweek Breather!

Virtual Weekly E:MagVirtual Weekly – Your Midweek Breather! 

It’s hard going week in, week out isn’t it when you’re trying to run your business and keep up to date with everything going on?  Have you signed up to receive your copy of Virtual Weekly?

 

What is it? 

It is a fab mid-week breather to let you know about all the biz facts about apps, news in the industry and a few fun things too that might, just might be of interest to you…

 

If you would like to receive a copy and/or contribute or even be included so that you’re distributed to a mailing list around the country, well actually worldwide, so sign up too and get this winging it’s way to your inbox too!

 

When will I get it? 

Virtual Weekly comes out mid-week on a Wednesday and is there for you to put your feet up in the afternoon with a cuppa, or when you’re travelling home in the afternoon on the bus/train/tram, so you can have a nosey about what’s going on in the world of tech/virtual/biz.

 

Don’t miss this week!

You’re not too late to get this week’s edition if you’re quick!  If you want to get hold of past editions, then message me and I can get those sent to you too.

 

Virtual Weekly Sign UP

Thank you

Angela

 

 

 

Blogging, Email Marketing, Facebook Marketing, GDPR, Networking, Social Media, VA, Virtual Assistant

Building Your Email List

ju

Building Your Email List

Building Your Email List

It’s common knowledge that as a small business everyone is striving to find that elusive client and you need to always be on the lookout for new ways to market your business. In the depths of Facebook and Twitter et al you can get lost in the algorithms whatever they are at any given time and who knows, they change with the wind, don’t they?  Social Media sites also belong to someone else as well too. The only things that belong to you are your website and your mailing list.

 

Do you have a Niche?

Once you have determined who your target audience is for your business and you have defined your niche then you are on a roll!

 

What does your Client want/need?

This is when it becomes a little easier to target what your audience or your client wants or needs.  How can you solve their problems?  How can you ease their pain?  What is it that makes their day so much more difficult to get through without you assisting them to glide through much more easily.

 

Lead Magnet

Now you can create your prize jewel – your Lead Magnet. This is marketing terminology for a free service or product that is given away for the purpose of gathering contact details.

 

Promote, Promote, Promote! 

Yay – you’ve got your lead magnet – that’s it! You can now promote it. You can advertise it in your blog posts, social media, link it in your emails – get it out there!

 

Automate or Manual?

As you’re promoting your Lead Magnet you will now be gaining interest. If you use one of the programs to do this for you it can automate the process. This can be Aweber, Mailchimp, CampaignMonitor are just a few to choose from.

 

Be Appropriate

Of course, you need to ensure you gain appropriate permission-based email lists and use the correct opt-ins. If you use one of the automated email programs, then this is all done for you. Better still, use a double opt-in.

 

Be Consistent

Have you got offers or discounts to advocate from time to time, this is a great way to promote your posts regularly and keep your traction.

 

CTA

Finally, do not forget your Call To Action. Ensure you ask your readers to subscribe to your email list.

Virtual Weekly Sign UP

 

If you like what you’ve read – go on, jump in and take a look at my Virtual Weekly E:Mag! It’s full of business tips and ways to reduce your time.

If you would like this blog post as a PDF just email us and we’ll get it right out to you!

 

 

 

Blogging, VA

10 Steps to a Perfect VA

What do 10 Steps to a Perfect VA Involve? Well, 10 Steps of course!

STEPS TO A PERFECT VA!

The first one is self-explanatory, you need to introduce yourself to the big wide web or rather, market yourself. This means marketing yourself across all social media platforms, creating yourself a web presence, fully filling out your Facebook page, LinkedIn profile, Insta, Twitter, Pinterest and so on.

The next step is then the Team.  Team? I hear you ask, there is no I in Team! Haha, well, of course, being a lone worker is no fun, is it? In my journey in becoming a VA, it was important to me to earn my stripes so to speak, so I undertook some Approved training, and this allowed me to join a fabulous group of VAs and an ongoing group afterwards which provides support, mentoring and social events too!  There is, of course, the ultimate requirement for ‘getting yourself out there’, – Networking!  You need to ‘be seen’.  It is imperative to network with the appropriate groups for your niche, and I’ll come to that later.

Moving to 10 Steps to a VA – Point 3, we have a ‘Problem’. What is the problem that you are trying to solve for your client? Is it really a problem, or is it just ongoing work that needs doing?  You need to discuss with your client what their requirements are and what you can do for them.

On to Step 4, we have the Advantages.  This is where you can make a difference.  How are you special?  What makes your service a ‘cut above the rest’?  What can you do that is that little bit extra, what do you do that goes the extra mile? There are many Virtual Assistants nationwide and we all work remotely, so our client base can and do choose VAs from any location, so you need to have something that comes from your advantage-base.

Step 5 of the 10 Steps to a VA gives us the Solution.  A solution already?  Well, you need to let your client know how you are going to solve their problem, or at least come up with some proposals in the discussion.  This will be the format of the proposal prior to your booking form, terms of business and if necessary your data processing form.

Your product in Step 6, goes on to you showing how your product or service actually comes into play. How do you undertake your services?  Are you on-site?  Are you remote? Is it both?  What services do you offer, what don’t you offer and so on.

Your market – Step 7 – You need to know your market or your audience.  This seems to be a bug-bear for many new VAs.  It is important to try to find a niche or target-market for yourself.  You need to look at your skill-set, previous employment sectors, interests etc and hone this down as to who you would LIKE to work with and it will come eventually.  You need to create your niche then marketing to your target market becomes easier as the ‘big wide web’ is too big to market to everyone!

In a way, Step 8, Competition is a little like Step 4 looking at how you are different to others, but here you need to look at your competition with more focus.  Once you have established your difference from step 4 then you can see how your competition applies it, and become competitive in your own arena and marketplace and now you have created your niche, (you have got your niche, now haven’t you?) you are in the perfect place to hold your own.

Step 9 – The Business Model.  This is where you look at how you are planning to make money.  You will have looked at your rates, broken down the value of your hourly rate, what percentage is going to pay for your taxes, holiday pay, insurances, training, registrations and so on and so on.  You then need to create a schedule for when you expect your revenues to come in – your business plan.

Finally, Step 10 – Investing.  What are you planning for? What are your budgets? What finances are your looking for? You need to have planned for all of this. If you had planned well, and like myself, had taken some training, this was all covered in your VA training modules, so you will be fully prepared to be set on your way by now.

Hopefully, you have enjoyed reading through my 10 Steps to a VA and it has prepared you to venture out to make the appropriate moves in your ongoing journey to becoming a great Virtual Assistant.

If you need any help in anything Virtual Assistant, please comment or email me for further information.

 

Facebook Marketing, VA

FACEBOOK: DO’s & DON’Ts

FACEBOOK DO’S AND DON’TS

It’s always difficult to know what to post and what not to post, isn’t it?  Well, that depends on your audience, your target market, so to speak and of course your work ethic as well.  Are you going to always be ‘businessy’? Are you going to be work-related, chatty, are you a B2B, B2C, are you a trader, a Mum VIP business, or something quite different that can be quite laid-back?  That’s where you have to think about how you want to gauge how your posting is going to be written and how you want to be heard.

This Facebook ‘Do’s and Don’ts’ infographic just gives a few little guidelines as to what the usual etiquette is and should be to get your posts seen and heard for the common sense approach across the broad range of industries and target markets, but of course, only you know your sector and should refine that to your audience.

FACEBOOK DOs AND DON'Ts

If you would like to have your Facebook marketing undertaken a little more frequently than you have the time for, then let me do that for you, just find me on Facebook, Insta, Twitter, LinkedIn or email me for an enquiry for one of my packages to cater to your needs.

 

Blogging, Email Marketing, Facebook Marketing, Networking, Social Media, VA, Virtual Assistant

Too Busy for Social Media?

Too Busy for Social Media – Then let me do it for you…

Sometimes the constraints of your job are just too much.  The meetings, the business reports, the presentations, the surgery, the consultations, discussions then the dictations that have to be done – when do you have the time to post your social media?  The relevant stuff as well.  It can all get a bit much, can’t it.

It can be quite time-consuming, you have to put in the effort to get it right, you have to be consistent, know when Twitter is the right time to reach its audience, is it the same time for Facebook? Maybe not, Instagram isn’t the same either it can get tricky to schedule it all when you have more important things to do.

social media image

That’s where a Virtual Assistant comes in, well me – in fact!  Social Media scheduling is one of the services I can take off your hands.  With some careful briefing about your industry, product and just a weekly or monthly update I can organise your media to be posted on to 1, 2 or more platforms daily, weekly or twice weekly to keep you or your business in the forefront.

With a simple outsourcing of your social media, you can concentrate on what you do best.  Let me know your thoughts and comments below.

If you wish to receive the Virtual Weekly E-Mag which will give you biz tips, information, quick fixes and Smart tips on how to help you through your week – what more could you ask for! Get this here.