Blogging, LinkedIn, Networking, New Business, Social Media, Virtual Assistant

Are you Embarrassed by Your LinkedIn Profile? Here’s What to Do!

Do you have an All-Star Rated LinkedIn Profile?

NottmVA LinkedIn profile

LinkedIn – Is it for me?

Do you have a LinkedIn profile? Maybe that is the first question we should ask. Do you need one, if so, what would you need it for and for what purpose? You really need to determine for what use you are going to use this social media platform for and incorporate it in your marketing plan. You do have a marketing plan, right?

FOR WHAT PURPOSE?

Many different companies, individuals and sole traders use LinkedIn for varied reasons and of course, this is entirely up to them – is your reason for lead generation, recruiting, to display your wares or to promote your business service or to communicate with other groups perhaps. You will need to decide on this, so you know how to market yourself and know how to write your profile accordingly.

Angela

YOUR HEADSHOT

Having determined your market, you may wish to begin with your headshot. It is always highly recommended that you have a professional photographer take your business photographs as they are aware of your branding colours, know how to get the best out of you, your business and will have your professional interests at heart. You don’t want to be promoting yourself at a family event with your head half out of the picture, or something worse perhaps??

YOUR HEADLINE

Your headline is quite important as that is something that follows you around along with your photograph of course and is seen when you remark on others’ articles and comments. This needs to be again pointing to your niche audience and eye-catching to attention-grabbing creating curiosity so that people are likely to open your profile. It needs to be about your audience, what you can do to add value for them (not you) and how you can assist them.

YOUR BACKGROUND COVER PHOTO

Have you seen the blue spacey blue background photos at the top of people’s LinkedIn profiles? It really is a waste of advertising space! Whoah, you need to go and get your photographs and get them up there! The background photograph has to be a required pixel size too.

You can make use of text, graphics and your logos and have your header cover in the background and it can be the same across the remainder of the other social media platforms too creating consistency so that your clients create the know, like and trust with you. You’re missing a big trick there if you do not use this big, wide space here.

THE ABOUT SECTION

Moving on to the About Section is quite an important part, to be honest. You need to again, write about what you can change for your audience, not write about you. Your reader needs to see what you can do for them, not how many years you have done x, y, z etc they want to know that you are going to create a solution for their problem that they are currently experiencing – so remember that niche that you have decided to hone in on? Yes, that – you need to now write about it. Talk about that problem and how you can now provide that solution for your client and how you can do it.

HISTORY, EDUCATION AND TRAINING

These sections will speak for themselves, of course – but it’s not like a straight copy of your curriculum vitae. Do not get caught up in copying your CV like, for like – you’re only putting in relevant information only, again for that niche audience. You can’t target everyone – it would be like a needle in a haystack. You need brief information to cover each relevant piece of the company and you can upload the logos too to link up with individuals from the same workforce.

ASKING FOR RECOMMENDATIONS

If you have undertaken work from others who are already on LinkedIn, you have the ability to request recommendations from them this provides credibility within the social media platform but has to be agreed between both parties.

CONTACT DETAILS

The all-important details, of course, are how to get in touch with you. There is nothing worse than someone having to hunt around trying to find your contact details – aagh! Leave as much information as you can – you do not know how your client prefers to work. Do they prefer telephone contact, do they prefer to directly message you via LinkedIn, or would they prefer to email you? Which way is the better way – well, the client’s chosen preferred way of course?

PROFILE SET UP

You are nearly on your way to having an almost great profile to get you on your way apart from tweaking some of the settings to be how you need them to be according to your personal preferences and that will come with time and use. Of course, there is much more to complete behind the scenes but this is a good start.

CONNECTIONS

You need to add people (or connections) to connect with so that you can see them in your newsfeeds, and they will then be ‘1st’ connections in your newsfeeds. Their connections will then be listed as ‘2nd’ connections to you, thus expanding the available connections to you and so on.

NETWORK

In order to become familiar with your target market, or niche audience you will need to converse with or comment on your network connection posts of those people you have connected with. This is deemed the most appropriate way to network as this is the required etiquette of LinkedIn and some deem it inappropriate to direct message regarding direct sales. What do you think?

DO YOU NEED A LINKEDIN PROFILE?

As a Virtual Assistant, I am often asked to create LinkedIn profiles and other online social media marketing for my clients as it does create a professional ‘POS’ signpost to point your clients to if you do not have a website or other material readily available. If this is something that you do not feel that is within your realms at this moment in time, or you feel that your time is better spent on other aspects of your business then please do get in touch and I can undertake this service for you.

 

 

Facebook Marketing, Networking, Social Media, VA, Virtual Assistant

How Can I Help You, When You Have No Idea What You Want?

NottmVA Help and SupportHow Can I Help You, When You Have No Idea What You Want?

This is a regular topic that is mentioned to me.  I know I need help, but I don’t know what I need!  I approached someone only last week, to be told I’m so busy, I need your help, but how can you help me?  Does this sound like someone that has contacted you?  Oh yes!

I need to address this pretty darn quick otherwise I will have lost my lead that I have worked so hard to find and engage with.  Of course, I don’t yet know their business, or do I?  If they are in my niche and my target-market – and perhaps they should be – if I’m doing my marketing correctly, then I should know something about their industry, well maybe a little, then I will have a vague idea about something that they will need.  So, we have a beginning to work from.

 

Where does my Client begin?

To work out what you need to start doing, there are three ways of doing this.  What you need to do is look at which option you prefer – but essentially, they all work out the same to bring you to the same result.  Then you will have ‘your beginning’.

So, let’s start: Firstly, you would need to undertake the following:

 

Option 1
• Write down everything you would do for approximately 3 days
• Highlight in yellow only everything that you would do and only you can do
• Highlight in green only things that you would do and can keep doing but ‘could’ hand over to a VA later
• Then write down everything else that can be delegated and outsourced to your VA

or

Option 2
• Take the time to put down everything that you would undertake that takes you more than half an hour.
• With your highlighter, mark-up things that you do not like doing or do not need to do yourself.
• When you are ready – you can then put down the things you do not ‘want’ to do or do not really have the time to get round to.

or

Option 3

Let me know the following:

• Advise me what tasks are on your ‘long-term’ To-Do list. This is your shuffle list, your ‘I don’t get around To Do’ing’ list as other work gets in the way list (ha ha)
• What would you do immediately if you had more time?
• How many emails do you have in your inbox?
• Do you follow-up with your clients?
• Have you any testimonials or references from your clients
• How often do you connect with your clients/potential clients on social media or reinforce those relationships?
• How do you market your clients, and do you have enough of them?
• Do you manage your time effectively and do you apply your time to your clients appropriately giving them the best service and after-care they need?
• Can you delegate/outsource any of your tasks to your VA to allow you to undertake any of these tasks or to undertake any of these tasks?

 

Why do I need my Virtual Assistant?

As a potential client of a Virtual Assistant (VA), you need to return to your core business ethics. What it is you went into business for.

What is your passion?

What is it that you really love about your business.

What do you love doing?

As this is what you need to convey to your VA. You need your VA to share that passion and ethic and take it on board for you and treat your company as if it were their own.

You are working with a Virtual Assistant because you want to save time, reduce costs and possibly save your sanity, I think?!

It’s well-known that Virtual Assistants are time-served time-management ‘geeky’ organised people that just love to do all things ‘Virtual’ and are happy to help and get stuck in and organise, so what better to do this at a more cost-effective rate, freeing up your time allowing you to just get on with the matters at hand!

What are you waiting for?  Block some time out in your calendar to undertake one of the options above, and contact me via email or Linkedin so that we can arrange a mutually convenient time to discuss what it is that YOU need help with.  After all, you now know, don’t you?

 

Facebook Marketing, VA

FACEBOOK: DO’s & DON’Ts

FACEBOOK DO’S AND DON’TS

It’s always difficult to know what to post and what not to post, isn’t it?  Well, that depends on your audience, your target market, so to speak and of course your work ethic as well.  Are you going to always be ‘businessy’? Are you going to be work-related, chatty, are you a B2B, B2C, are you a trader, a Mum VIP business, or something quite different that can be quite laid-back?  That’s where you have to think about how you want to gauge how your posting is going to be written and how you want to be heard.

This Facebook ‘Do’s and Don’ts’ infographic just gives a few little guidelines as to what the usual etiquette is and should be to get your posts seen and heard for the common sense approach across the broad range of industries and target markets, but of course, only you know your sector and should refine that to your audience.

FACEBOOK DOs AND DON'Ts

If you would like to have your Facebook marketing undertaken a little more frequently than you have the time for, then let me do that for you, just find me on Facebook, Insta, Twitter, LinkedIn or email me for an enquiry for one of my packages to cater to your needs.

 

Blogging, Email Marketing, Facebook Marketing, Networking, Social Media, VA, Virtual Assistant

Too Busy for Social Media?

Too Busy for Social Media – Then let me do it for you…

Sometimes the constraints of your job are just too much.  The meetings, the business reports, the presentations, the surgery, the consultations, discussions then the dictations that have to be done – when do you have the time to post your social media?  The relevant stuff as well.  It can all get a bit much, can’t it.

It can be quite time-consuming, you have to put in the effort to get it right, you have to be consistent, know when Twitter is the right time to reach its audience, is it the same time for Facebook? Maybe not, Instagram isn’t the same either it can get tricky to schedule it all when you have more important things to do.

social media image

That’s where a Virtual Assistant comes in, well me – in fact!  Social Media scheduling is one of the services I can take off your hands.  With some careful briefing about your industry, product and just a weekly or monthly update I can organise your media to be posted on to 1, 2 or more platforms daily, weekly or twice weekly to keep you or your business in the forefront.

With a simple outsourcing of your social media, you can concentrate on what you do best.  Let me know your thoughts and comments below.

If you wish to receive the Virtual Weekly E-Mag which will give you biz tips, information, quick fixes and Smart tips on how to help you through your week – what more could you ask for! Get this here.