Email Marketing, Facebook Marketing, LinkedIn, Networking, New Business, Social Media, VA, Virtual Assistant

Effective Time Management

Is your In-Box Looking Healthy?

Does your morning routine get bogged down by you working your way through your emails and various Gmail, Outlook and various webmail before you can get down to what you’re paid to do best? Yes, I know that feeling.

By delegating or outsourcing your email management it can be the best way to get your productivity increased and work flowing again. You can’t be at the beck and call of an email every minute of the day and there are ways of managing this and putting systems into place. So, by implementing an Email Detox Plan into your business you can feel totally confident that your emails will be looked after, spam will be dealt with appropriately and nothing will be unattended to or mislaid.

This, of course, releases you from the time constraints of your day, the costly pressures of undertaking what could be basic administrative duties when you have more time-pressured tasks that need your attention and the feeling of not being so overwhelmed with your business and you can now get on with mastering your business, your brand and your best-self.

 

Outsource to manage effectively

So, the question is, do you have good willpower? Can you withstand the call of the email – that ping? Haha! It can be quite distracting, can’t it?

If you outsource to or undertake a Virtual Assistant there are many things that can be done to alleviate the habits that you have become accustomed to such as:

  • Delegate your email
  • Assign relevant criteria for your emails
  • Classify sectors/folders for subject/client matter
  • Do you have Urgent or non-important folders?
  • Do you have rules set up for emails not required for immediate viewing?

 

Delegate to Outsource

In order to implement the above to your Virtual Assistant then you need to delegate (or share) your email inbox. This is probably the first time that you may have had to do this, but it is quite a simple process with many webmail and iCloud-based email systems and there are many step-by-step help guides available and your Virtual Assistant may even be able to guide you through the process too. You are able to view your inbox as normal and your Virtual Assistant will be able to manage your emails simultaneously.

 

Any Concerns?

The most often asked question about delegating your email access for the first time is that someone else may respond to your client. This is a commonly asked question, but nothing to worry about. You will have given clear instructions to your Virtual Assistant, and if they are well-referred and indeed, accredited in any way, you will have been provided with a booking form or a contract prior to any work being undertaken with clear, precise instructions being communicated between you to discuss exactly what will be undertaken between both of your businesses. You can choose whether your Virtual Assistant is to just ‘tidy’ your inbox or whether you would like a semi-service of responding to certain types of emails such as general diary enquiries and or a full-service whereby the more complex emails are taken on-board. Alternatively, you may wish to keep the most complex ones for yourself and have these flagged for your attention. Ultimately, you are left available to concentrate on your business the way you wish to.

 

Better Working Relationships

After a period of time, you may find that there is a period of time that is released throughout the day from becoming more productive from the time that has become more efficient as you are not pouring through your emails. Additionally, your clients and colleagues are getting a faster response rate from you in regard to queries this can only improve your brand, your identity and your overall rating in your service that you offer.

 

How A Virtual Assistant Can Help

In all instances of onboarding a Virtual Assistant, there can be a little time taken to get set up and getting used to but indeed, the time saved in the long run will be more than worth the effort. Just imagine the feeling of being organised and time-managed and getting emails in in a timely fashion, not missing elusive deals too. Your Virtual Assistant will only be billed for time used and retainers are available to assist with budgets also. Reducing your administration time and increasing your efficiency into income-generating tasks is pure productive! If you would like to discuss your requirements further regarding your Email Management Service then contact NottmVA.

 

Nottingham Virtual Assistant

Blogging, Facebook Marketing, Keynote Speaker, LinkedIn, Mobile, Networking, New Business, Social Media, VA, Virtual Assistant

This has got to be the best way to increase your client-base!

Clients, Customers, Keynote Speakers – whoever your target market is!

I have had a client of mine ask me this week, as they knew I had been working with some keynote speakers due to some enquiries I had been making, how I was increasing my client base.

Well, I said, there is a process. There isn’t just one thing is there? With anything really, there is always a series of events, that leads to a finale.

 

Your Niche or Brand

It’s important of course, for your own brand, or design or product to be strong in its own marketplace, especially if you want to expand or grow your brand within your peers and colleagues too.

Your topics need to be relevant to your audience and of interest too. Maybe, they should be something that your clients may also want to share with their network too. How fab would that be? In order to do be strong in your brand, what I find within my own community, with my peers, and my own client base and people I aspire to is as follows:

 

Become an Expert

Firstly, I would suggest that you become an authority in your topic. Write about it, blog about it, share it on social media, answer questions to your subscribers and become known for your business and your brand. Ideally, you need to put out new content on a consistent basis that works for you, whether that is on a weekly, fortnightly or monthly basis so that others may share it with their networks.

 

Be Visible

What I feel is most important, is that you start (or continue) a video and/or podcast series. Not just for SEO purposes but you need to be visual.

Data Security

Being visible means that your audience will get to know you. Your audience will get used to seeing you in their content, get used to hearing you and get used to your tone of voice, your humour and most of all, resonate with you. This content is then perfect for then creating a series on your YouTube channel where you are then creating further content for others’ thoughts and comments. Again, this is additional content to be shared on your website and social media platforms as well. If you have a marketing campaign planned already, then your topics will be well-aligned.

 

Go Live

Wait for it? The one that most people seem to dread – you need to undertake LIVE VIDEO! Yep, you do! Even I hated doing this when I first started. Oh boy, I couldn’t mutter a 30-second introductory video when I first stepped-out, but we all have to start somewhere. Find out where your target audience is. Whereabouts are they in your social media platforms and direct your video to those that are going to be where you direct your video. It’s no good putting a video into Facebook if your client base is in LinkedIn. You need to tailor-make your content and ideas for your market and then deliver it.

 

Be Consistent

This is all continuously ensuring that you are building your brand and identity. You are reaching out to your clients. You are establishing your strong client base and reaching out to people who need you and meet your criteria. The rest is up to you to refine your niche, develop your keynote speech and network with your target market into how you can craft the perfect client base for you.

 

Follow-up

Of course, it doesn’t stop there. You need to maintain a follow-up system. Those clients need nurturing and maintaining. 

 

Need Help?

Finally, you need to eat it, sleep it and repeat it. If you feel that you need a helping hand with building your brand, then feel free to liaise with NottmVA for your networking, business and social media support.

 

NottmVA

 

 

 

 

Blogging, LinkedIn, Networking, New Business, Social Media, Virtual Assistant

Are you Embarrassed by Your LinkedIn Profile? Here’s What to Do!

Do you have an All-Star Rated LinkedIn Profile?

NottmVA LinkedIn profile

LinkedIn – Is it for me?

Do you have a LinkedIn profile? Maybe that is the first question we should ask. Do you need one, if so, what would you need it for and for what purpose? You really need to determine for what use you are going to use this social media platform for and incorporate it in your marketing plan. You do have a marketing plan, right?

FOR WHAT PURPOSE?

Many different companies, individuals and sole traders use LinkedIn for varied reasons and of course, this is entirely up to them – is your reason for lead generation, recruiting, to display your wares or to promote your business service or to communicate with other groups perhaps. You will need to decide on this, so you know how to market yourself and know how to write your profile accordingly.

Angela

YOUR HEADSHOT

Having determined your market, you may wish to begin with your headshot. It is always highly recommended that you have a professional photographer take your business photographs as they are aware of your branding colours, know how to get the best out of you, your business and will have your professional interests at heart. You don’t want to be promoting yourself at a family event with your head half out of the picture, or something worse perhaps??

YOUR HEADLINE

Your headline is quite important as that is something that follows you around along with your photograph of course and is seen when you remark on others’ articles and comments. This needs to be again pointing to your niche audience and eye-catching to attention-grabbing creating curiosity so that people are likely to open your profile. It needs to be about your audience, what you can do to add value for them (not you) and how you can assist them.

YOUR BACKGROUND COVER PHOTO

Have you seen the blue spacey blue background photos at the top of people’s LinkedIn profiles? It really is a waste of advertising space! Whoah, you need to go and get your photographs and get them up there! The background photograph has to be a required pixel size too.

You can make use of text, graphics and your logos and have your header cover in the background and it can be the same across the remainder of the other social media platforms too creating consistency so that your clients create the know, like and trust with you. You’re missing a big trick there if you do not use this big, wide space here.

THE ABOUT SECTION

Moving on to the About Section is quite an important part, to be honest. You need to again, write about what you can change for your audience, not write about you. Your reader needs to see what you can do for them, not how many years you have done x, y, z etc they want to know that you are going to create a solution for their problem that they are currently experiencing – so remember that niche that you have decided to hone in on? Yes, that – you need to now write about it. Talk about that problem and how you can now provide that solution for your client and how you can do it.

HISTORY, EDUCATION AND TRAINING

These sections will speak for themselves, of course – but it’s not like a straight copy of your curriculum vitae. Do not get caught up in copying your CV like, for like – you’re only putting in relevant information only, again for that niche audience. You can’t target everyone – it would be like a needle in a haystack. You need brief information to cover each relevant piece of the company and you can upload the logos too to link up with individuals from the same workforce.

ASKING FOR RECOMMENDATIONS

If you have undertaken work from others who are already on LinkedIn, you have the ability to request recommendations from them this provides credibility within the social media platform but has to be agreed between both parties.

CONTACT DETAILS

The all-important details, of course, are how to get in touch with you. There is nothing worse than someone having to hunt around trying to find your contact details – aagh! Leave as much information as you can – you do not know how your client prefers to work. Do they prefer telephone contact, do they prefer to directly message you via LinkedIn, or would they prefer to email you? Which way is the better way – well, the client’s chosen preferred way of course?

PROFILE SET UP

You are nearly on your way to having an almost great profile to get you on your way apart from tweaking some of the settings to be how you need them to be according to your personal preferences and that will come with time and use. Of course, there is much more to complete behind the scenes but this is a good start.

CONNECTIONS

You need to add people (or connections) to connect with so that you can see them in your newsfeeds, and they will then be ‘1st’ connections in your newsfeeds. Their connections will then be listed as ‘2nd’ connections to you, thus expanding the available connections to you and so on.

NETWORK

In order to become familiar with your target market, or niche audience you will need to converse with or comment on your network connection posts of those people you have connected with. This is deemed the most appropriate way to network as this is the required etiquette of LinkedIn and some deem it inappropriate to direct message regarding direct sales. What do you think?

DO YOU NEED A LINKEDIN PROFILE?

As a Virtual Assistant, I am often asked to create LinkedIn profiles and other online social media marketing for my clients as it does create a professional ‘POS’ signpost to point your clients to if you do not have a website or other material readily available. If this is something that you do not feel that is within your realms at this moment in time, or you feel that your time is better spent on other aspects of your business then please do get in touch and I can undertake this service for you.

 

 

Blogging, Email Marketing, Facebook Marketing, Networking, New Business, Social Media, VA, Virtual Assistant

Networking – Is It Really Right For You?

What is Networking Really all about?

NottmVA at Global Woman's Club
Photography Credit: Jo Welch Photography

Everyone is talking about it and doing it aren’t they? Even I have succumbed to it. Me, who couldn’t even mumble a 30-second introductory video about my business when I first started. We’ve all been there, nervous, dreading being in front of the camera and afraid of looking a fool in front of, well, who? We just don’t know! Well, according to Woody Allen, 80% of Success is Showing Up. So, what are we waiting for – let’s go and do it!

Where Do you Find the Right Networking Event for You?

Now, this is the tricky part. Networking takes time and patience and you have to be prepared to put some time in. I know, I know we are all busy people, but you know – we all have the same amount of hours in the day and you have to put in what you want to get out. You may get lucky and find the one that works for you the first time. I was 3rd time lucky did you know? I have found an absolutely fabulous group called the Global Woman’s Club which is held in my local town in Nottingham and being a Virtual Assistant , the Club is Global – it is held all over the World so of course, it is the perfect group for me!

So, what are the key points to look for when joining a group?

It is important to find the right networking group for you. You want to feel comfortable in your surroundings and to feel natural when you are speaking with others. Here are a few pointers to think about:

  • You want to find a networking group that has similar or like-minded people to yourself
  • The networking group needs to be familiar with your target market or open to your mindset or law of attraction
  • Be open as to what YOU can offer or contribute to the networking group
  • Does the networking group offer additional networking outside of the event days/evenings i.e. online networking, social gatherings and so on?
  • Where is the networking group held, is it the same venue/date/time each occasion? Is it weekly/fortnightly/monthly? Would you feel comfortable in this environment?

Business Relationships NottmVA

You will need to endeavour to build the right relationships for both yourself and your business and for the other members of the networking group to ensure that it is a success for both yourself and everyone involved.

What is it about Networking that Everyone finds Valuable?

The Value – it’s so important for everyone to take some importance from their meeting or why would they take time out of their busy day or evening to spend it with you? You will be meeting and greeting new business introductions – look at all those new possibilities! People to talk to and discuss what you have been doing, learning, and chatting about your family and what people’s husbands and wives do too – it’s not just about the people in the room, there is a lot of referral business that is undertaken too.

There is a lot of value in the support that is gained from networking. Many businesses are sole traders and entrepreneurs working from home or in isolated areas and numerous business gurus thrive on meeting up and blossom in a room full of people for an hour or so. It is important to ‘walk’ the room or mingle – if you see someone on their own, introduce yourself and ask about their day – they may be feeling as nervous as you perhaps.

Many networking groups have guest speakers and with you attending it could be that you have access to new information, new learning and your value would be to gain new trusted information that has been pre-approved by the host.

What Can You Get Out of Networking for your Business?

Ultimately, you’re there for your business, aren’t you? But, don’t pitch-sell, sell, sell to your peers the minute you walk in the door – eek! You don’t want to be ‘sold’ to, do you the minute someone walks up to you with a cup of coffee in their hand? I know I don’t.

What you CAN get out of networking is a source of great support, this is something I get great value from. I have a fab collaboration of great people now to call on for a variety of information, referrals both to call upon for my clients and to send business to – it works both ways. New friendships are formed with yourself and your spouses too, it’s such a close relationship – but only if you want it to be. It’s your call. Remember, it is what YOU want it to be. It’s your business. Some networking groups are strictly business, some are extended into social gatherings – make sure you find the one that works for you. There are networking groups that will offer mentors or will have individuals that have these businesses within the group. Take the time to talk to everyone in the group. Make it work for you.

What if your chosen Networking Group hasn’t Worked for You?

Photography Credit: Jo Welch Photography

There are some occasions when some Networking groups are just not right.  I have tried a couple, and more than once, myself and just did not feel comfortable with them.  There was nothing wrong with the groups, they worked very well for many people. You will need to ask yourself the questions I raised earlier about whether they are right for you regarding timing, environment, business strategies etc.

What you need to do is work out what you DO need and find something that DOES work and what did not work, however.

Does your networking group allow selling sessions?  The Global Woman Club that I attend is a fabulous group and allows 2-minute presentations from everyone for you to speak about something regarding your business. As you can see here, my presentation  was videoed,

sometimes live-streamed and then shared to the Facebook group to the local group and the Global group too – so there is lots of scope for other businesswomen to see my business pitch on that occasion.

Are you making sure that you ‘walk’ the room and mingle and don’t ‘sell’ in that coffee area? It’s important to get to know people and like the mantra of a business coach that I’m working with at the moment… obtain that ‘Know, Like, Trust’ factor from those around you.

Perhaps the cost of joining the networking group might be an issue for you right now, but something you may wish to think about if you obtained one client from that group is – what would a few months of that client’s business be worth to you, or your membership to this group. What is the value of being a member of this group mean to you? Is it purely monetary? Is it for support? Is it collaboration too – there are many other benefits too? Have you checked out the other benefit packages that the group has to offer?

Are you attending the meetings, are you allowing people to see your face, are you speaking, letting people hear you and hear the tone, your character, your laughter, your charisma – the real you? This is where people get to know YOU!  The old saying is People buy people, isn’t it?

Business CardsThen there is the final follow-up. Are you following up your contacts? Have you been left with many business cards? Have you sent an email to say anything, or followed up with a 1:1 meeting and met with a coffee to discuss your business in further detail or asked how you can refer any other businesses if that is appropriate or asked if you can add them to your mailing list?

What are the Benefits of Networking for You?

I touched on this briefly earlier, but you need to find out from your networking group what it can offer for you. Of course, you will be receiving the support, the collaboration, the networking and so on, but some groups will offer financial reward and other benefits for you introducing guests to future meetings so it may be mutually beneficial to you and your guests to find out what those benefits are. Why don’t you join me at one of the Global Woman Club meetings or if you are a male businessperson, you could join as a guest presenter?

What Strategy Should You Undertake?

You need to have a marketing strategy that works for your business. Have you worked out what your ideal client, skills or sector is and that you are marketing to that niche business?

Here’s a quick summary of what was mentioned earlier on:

  • Have you ensured that you defined your ideal client and you are marketing to a niche audience?
  • Are you making sure that you are only selling in the required environments that allow you to do so?
  • Do not sell in the ‘coffee arena’ just network appropriately and courteously
  • Is time and money an issue for you right now – do your networking group offer instalments?
  • Are you actually turning up to meetings and offering your character and charisma?
  • Take time to nurture your fellow peers and discuss your business and referrals and show your knowledge
  • Are you following up?

Whatever networking group you choose it should be one that you are comfortable with, one you feel you can relate to and one you feel best suits your needs – at that time.  Just remember, nothing is forever. You can change, your business changes as it grows. Your ideal client niche will change as your business changes and develops. I wish you every success with your business, your networking and your personal development.

As your business does grow, it is inevitable that you will obtain an additional workload and may require the services of a Virtual Assistant to assist with your Business Administration and Social Media Marketing.

 

Nottingham Virtual Assistant

 

 

Blogging, Facebook Marketing, New Business, Social Media, VA, Virtual Assistant

Feeling Overwhelmed with your Business? Not enough hours in the day? Let me help! Take Advantage of this May Special Offer!

Need to stop work for the day, but still have so much to do? 

Then the £99 4-hours Virtual Assistant Package might be for you?

Are you feeling overwhelmed with your business and career and not getting the lifestyle that you want or need? Take a deep breath as this isn’t the way to go! I know! As I felt that way a couple of years ago and my work lifestyle was making me ill! It simply had to stop…

Have you thought about outsourcing some of your tasks, but the thought of getting around to it is causing you issues because you are too busy and need to prioritise other things?

Are you needing to spend some time with your family, or want to factor in some leisure time perhaps – then maybe delegating is something you might want to think about?

My 4-hours for £99 offer could be just the ‘thing’ for you to try!

This is only around for a VERY LIMITED TIME, so if you know that you need help in your business, now is the perfect time to Buy-it and Try-it and see if a Virtual Assistant is a way of working for you without any further commitment.

Try some Business Administration such as; diary/calendar management, transcription, database management, email management/detox, data entry, document formatting, file management incl GDrive, Dropbox OneDrive, PDF conversions such as merging, splitting and editing and password protecting or Social Media Management for your business and see if this is something that you like (or don’t like) for your business.

It is merely a small investment to outlay for your business with no ongoing obligation either side – what could be better!

Terms and Conditions:

  • This is ideal for New Clients to NottmVA to BUY-IT AND TRY-IT!
  • You must book the offer during May 2019
  • You must redeem the offer before the end of July 2019
  • And of course, there is no further commitment and obligation to continue services with NottmVA (unless you want to)
  • Only 5 spots are available. Book while offers last!
  • Only one offer per Client

 

All you need to do is email me to book your offer – but don’t forget this needs to be booked between 1st and 31st May 2019 to be eligible for the offer.

 

su

Blogging, GDPR, Networking, New Business, VA, Virtual Assistant

How do you Protect Yourself From a Potential ICO Threat?

How Do You Protect Yourself From A Potential ICO Threat?

ICO NottmVA

Angela Brown | 2018

As a small business, you are registered with the HMRC and with the ICO as a data controller and/or processor right, RIGHT?

It is important to ensure that you have got your policies and processes set up and you have undertaken the necessary training and that your paperwork in order, that’s a given. If you need to, you can look for the necessary business contracts via KoffeeKlatch who are an excellent source for all your GDPR business matters are and have legal experts on board to guide you through all the legal jargon.

Only you, as the lead in your business and the expert in your field, know how to undertake your business to its ultimate, as a freelancer have to convey to your client how to proceed with a particular task, but they have been doing something one way, and you need to be assertive in doing that something a different way or enforce something, it can be a bit tricky.

Let me give you an example:

If your client was sending documents to a client (let’s say client A) with an attachment that contained sensitive data with details of name, date of birth and bank details etc, and your client happened to send the wrong PDF document to the client (let’s say client B), you would then be in an ICO breach position and have to report this incident as another client would have had access to another person’s data and you would have to write up a process of how the incident occurred and how you would rectify it, and how it would never happen again – all within 48 hours.

The Solution

If you had a policy and process in place that you ensured that your client A (and their employees) had all of their PDF documents password-protected with each client’s own preferred passwords (by separate means, not via email), that if the wrongly-sent document from Client B with Client B’s password on was sent to Client A, if Client A tried to open with Client A’s password, and could not open because of the process in place. Then there is only an error made that needs to be rectified, and a breach avoided.

It is imperative that as a small business yourself you are following correct procedures and processes and ensure that as a data controller and processor that any work you undertake as a freelancer that you are compliant with work that you do not only for yourself but for others too.
If you need source PDF documents password-protecting then NottmVA can undertake that service for you. Please email for your enquiries.

NottmVA

 

New Business, VA, Virtual Assistant

How do You or Your Business get Paid???

How Do You Ensure You or Your Business Gets Paid?

Angela Brown | 19 September 2018

How Do I Get Paid
Be Structured, Not Stressed!

 

What is the First thing to do?

Soooooo, you’ve got your client to agree to your business proposal – Hooray! Now, what do you do? You’ve taken the brief already, so you know what your client wants to be done, as you’ve sent a written proposal and it’s been accepted so you now have a starting point.  You now need to formalise the proposal into your booking form or contract.

 

Preparing the Contract

You can now prepare your Booking Form. This is where you create your formal process. Your talking relationship and process now becomes the contract so to speak. Your finer points are now written down into your Description of Services within your Booking Form to be undertaken so it is clear what is to be provided between you and your client.  As this is your document that will be signed, ensure that it is specific, or you can link it back to your proposal if you wish.

 

What Quality Standards are in place?

Have you provided a process as to how the work will be monitored or measured?  How will you know well you are doing a job well done? There should be a provision in your contract to liaise with your clients regularly to undertake your quality standards of some description that will ensure that your client can review your work at regular agreed intervals.

 

What Terms have been specified?

It’s a good idea to specify what your hours of working are going to be and what your fees are.  You will need to specify any Out of Hours charges, Urgent Work rates and Retainer fees too.  Of course, do not forget that Retainer payments are to be collated up-front and ensure that your booking form reflects this.

Payment terms are a must here, along with your preferred method of payment. It’s important to specify all this information right at the beginning of your business relationship prior to commencing any work that you do for your client, to ensure that your contract is clear and precise.  Have you specified whether any Late Payment fees will be incurred and whether you will charge for any Bank or PayPal fees/charges?  Most freelancers do, it is a common practice.

 

Finding the right Contact

One thing that is important is to find out who is the bill payer.  The person you are dealing with as your client is not necessarily always the bill payer.  Make sure you ask.  Are you dealing with a sole trader or a small business entrepreneur?  If it is someone else in a small business or an accounts team, make the effort to make a courtesy call to them when you have taken on the signed contract and introduce yourself to them.

Business Cards

Send them some of your branded material if you have some, and get on first name terms with them, it is helpful later on down the line – if you ever come to need them to chase for YOUR money!  It’s better to speak with ‘Jane in accounts’ than ‘Accounts’ when you need that £500 you need to pay your bills at the end of the month.

Ensure you have provided all your contact details so you are available by every way your client needs to get hold of you to enable the task/job to be completed. If they need your phone number, ensure they have it along with your email and your social media links. You do not want them to say they tried to get hold of you to try to pay your bill, and you could not be reached.

 

The Invoicing Process

So, you get your signed contract returned and this is now the appropriate time for you to send your invoice out.  You can then send your invoice to the named ‘Bill Payer’.  Remember it is to the bill payer, not the named client necessarily – there may be different people who are responsible for settling payment of your accounts, than those who deal with the purchase/sales of any business transactions.

You need to specify how many hours, products or services etc on your Invoice and what tasks/projects are going to be undertaken and for what costs were agreed in the contract on your Invoice and specify the date of the contract you are referring to so that it is all linking back to each document. You can see what is happening here, can’t you?

In summary: The Proposal links to the Booking Form/Contract. The Contract links to the Invoice. The Invoice links to the Client’s Order Number (if you have one). The invoice has your payment terms and preferred method of payment on it, which again should reflect what you specified in your contract.

In essence, make it easy for your client to be able to pay you. Is there a link to be able to pay you directly or is there a sort code and account number clearly identified on the invoice or other means to be able to pay you that you prefer?

 

You Undertake the Job in Hand

So, you get on with the job in hand and complete it to its satisfaction.  BUT STOP!  Was it a retainer?  Was it paid up front?  All retainer projects are paid up front, that’s a given.  If that was in your contract why did you start the work without the payment?  You don’t buy anything online without paying for it first do you?  Well, most things anyway.

This is why you spend so much time on your contract.  The detail is in the administration.  If you do not think you can do this or are too busy to undertake these tasks, or it is out of your skill set, hire a Virtual Assistant to do this for you. These types of tasks can be one-off ad-hoc tasks that VAs can undertake for you.  If you are undertaking tasks that are ad hoc and require manual timing and are going to be billed at the end of the month, then you can ask for a deposit which will be paid UP-FRONT and you can then invoice for the remainder accordingly.

If your client is a first-time client and your project isn’t a retainer, then you can word your contract accordingly so that you ask for a deposit also.

 

Waiting for the Payment

You have sent your invoice and wait patiently and have specified your terms.  Whether it is Payment By Return, 7 days, 14 days or whatever your required terms are, and the time period has passed, and you have had no response.  Yikes! You are providing a service or product that requires you to keep deadlines or time free for other clients too and this means that you are a) losing that time because you could have spent that time working on another client’s work b) produced another product for another client c) utilised/managed the time differently on other projects, accounts, social media marketing and so on.

Whatever the reason, you have put time aside in your month for this work and you have not received your payment, so what do you do?
If you have followed all of the steps above, and you have had a good relationship with your client and/or Jane in the accounts department then all should be well.  Your preparation and administration should keep you in good stead.  Speak to your client, your business-relationship should be your first point of call.  Pick up the phone, a gentle nudge is maybe all that is needed.

A hectic lifestyle sometimes just gets in the way.  Did an email go in the ‘junk mail’ perhaps, has someone had a bereavement and just not been around a computer to see any notifications, there are many reasons that someone may have reasons not to have paid you.

 

What if I Do Not Get Paid?

When you have had the obligatory phone calls, you’ve nudged and not had the responses that you need and you have asked for a payment by the end of the week as your invoice is still showing as unpaid and you need to diarise the work into your schedule otherwise you are going to lose the timeframe, are your doubts creeping in?

Have you looked at what accounting package you use?  Can this assist you at all?  Does it look professional?  Have you sent a manual document or a slip of paper?  Can your accounting package send reminder invoices to prompt your client so that you can create a little distance between you and your client so as not to ruin any business relationship you have?  Have you considered sending a reminder letter if your gentle prompts and reminders are failing?  There are invoice payment reminders and a series of reminders that can be sent, again another service that your Virtual Assistant can provide for you and send on your behalf.

 

But what if I Fly?

What you’re really aiming for is to get your invoices paid.  If you have done all of your groundwork and the preparation that is needed, then it really should be a matter of how you maintain your business relationships initially in the lead up to gaining your contracts and how you then pursue the process.

Once you have received the payment you can then undertake the job at hand.

 

Undertaking the Work

Hooray!  This is the easy part, isn’t it? You get the work done and submit it.  You ‘Wow’ your client and then ensure you get your repeat business and just do it all over again!

Nottingham Virtual Assistant

Networking, New Business, Virtual Assistant

How Do I Get New Business?

NottmVA New BusinessHow Do I Get New Business? – It’s something I’m often asked as a Virtual Assistant.

As a small business or sole trader, it’s hard to make yourself heard isn’t it, or to get your face seen above the heads bobbing up and down in that sea that is competing for business that is out there.

But there is a way to be heard, there is a way to be seen, you just have to work at it. You have to be determined. You have to have that fire in your belly! You have to have that passion and that desire. You have to want to succeed. Well, you have to pay the bills, don’t you?

How do you do it?

What you do NOT want to do, is offer free trials.  Why?  Well, it lowers your business-worth.  You may offer a free initial 1-hour telephone consultation to obtain the brief from your client to obtain information to enable you to do the job in the first place – this is good practice.  You are a business, a freelancer and are offering a good service/product that is in demand.  If a trial is required, then it should be a paid trial with a contract and terms of business provided.

You need to show your presence.  Have you got yourself a logo or brand to identify yourself? Has this been replicated in business cards to leave with people at networking meetings? When you network with others, you will want to leave them with something to remember you by.

Whether this is a business card, a pack of mints or some other form of promotional material, or you simply develop a document detailing your services whilst you get yourself up and running, it is a start.

Ensure that you have a website.  This is the first place your clients are going to look once you have given out your business card and the place they will go and check you out!  You need to have some credibility.  Even if you at least have a simple landing page with your contact details on – it is somewhere for someone to go and look at what you say you can offer them to reinforce your message.  Do not make your website homepage all about you, make sure you tell the reader what you can offer them.  The reader needs to know how you can make things easier for them and how you can help them.

Are you Networking?

Another way of showing your presence is to network to meet your peers, colleagues and guess, what? Potential new clients.  It’s something that we all ‘gulp’ at the first time around – but it DOES WORK.  There are different options such as the BNI and 4N Networking.  These are only a couple of options on offer, there are many, many networking groups on offer and you will need to find what works for you.  They will offer different styles of meetings and payment plans too giving variations of a formal referring-style option and relaxed friendly alternatives.

Are you Good At What You Do?

When online or offline, can you show others that you speak authoritatively?  Do you write about your endeavours such as blogs, articles, newsletters or written in groups or comment on other’s posts or articles on websites for example?  Are you known in your industry for your product or service or have you created something that is renowned for what you do, are you certificated for it, these are all things that you need to be talking to people about or getting known for?

Have you undertaken any industry training that makes you a specialist at what you do? This is something that again, can make you an authoritative speaker in groups or blogs and you can make an impact on this through communication with others and helping beginners in your field.

What’s next?

The next thing is to get yourself across all of the social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and Instagram for example. Your clients will be on some of these, not all but they will be browsing some of them and you will not know which ones, so it is a good idea to be on them at some point.  If you can post on them at some point, preferably consistently, then you will reach them at some point or other.  If you would like to know the best times to post then you can read about it on this blog.

 

Should I respond to advertised job postings on Social Media?

There are, occasionally, job adverts posted on social media groups that can prove quite lucrative, but you need to know how to choose them and where to find them and how to source them.  This comes from knowing your niche and your target audience.  If you do not know how to start to help a potential client, you can read about that here.

If a position has been advertised publicly on a Facebook group, for example, you can believe that the ‘world and his wife’ (or husband), will have seen it and there will be hundreds of applications for it with plenty of skills and expertise going.

Not to say, that you don’t have the skill and expertise to fly to the moon.  So, apply for it anyway!  So, if you feel you have Nasa experience then go for it, by all means but, it is better for you to develop your own way of ‘job-sourcing’ by searching for your ideal client by either looking in your Twitter lists, your LinkedIn Client groups or by your own targeted sales network links from your own networking. Or, contact your colleagues, tell everyone you are looking for new clients, contact your own list, your ex-employees.  Be proactive!

So, having undertaken the tasks of finding your niche and your target market or audience, you should be in a better position of knowing where to locate your search for who is your ideal client. Yes – your IDEAL CLIENT. What a fab position to now be in!

If you need a Virtual Assistant for your New Business to undertake your administration now that you have too many clients,

email NottmVA.

NottmVA
Be Structured, Not Stressed