Blogging, Facebook Marketing, Keynote Speaker, LinkedIn, Mobile, Networking, New Business, Social Media, VA, Virtual Assistant

This has got to be the best way to increase your client-base!

Clients, Customers, Keynote Speakers – whoever your target market is!

I have had a client of mine ask me this week, as they knew I had been working with some keynote speakers due to some enquiries I had been making, how I was increasing my client base.

Well, I said, there is a process. There isn’t just one thing is there? With anything really, there is always a series of events, that leads to a finale.

 

Your Niche or Brand

It’s important of course, for your own brand, or design or product to be strong in its own marketplace, especially if you want to expand or grow your brand within your peers and colleagues too.

Your topics need to be relevant to your audience and of interest too. Maybe, they should be something that your clients may also want to share with their network too. How fab would that be? In order to do be strong in your brand, what I find within my own community, with my peers, and my own client base and people I aspire to is as follows:

 

Become an Expert

Firstly, I would suggest that you become an authority in your topic. Write about it, blog about it, share it on social media, answer questions to your subscribers and become known for your business and your brand. Ideally, you need to put out new content on a consistent basis that works for you, whether that is on a weekly, fortnightly or monthly basis so that others may share it with their networks.

 

Be Visible

What I feel is most important, is that you start (or continue) a video and/or podcast series. Not just for SEO purposes but you need to be visual.

Data Security

Being visible means that your audience will get to know you. Your audience will get used to seeing you in their content, get used to hearing you and get used to your tone of voice, your humour and most of all, resonate with you. This content is then perfect for then creating a series on your YouTube channel where you are then creating further content for others’ thoughts and comments. Again, this is additional content to be shared on your website and social media platforms as well. If you have a marketing campaign planned already, then your topics will be well-aligned.

 

Go Live

Wait for it? The one that most people seem to dread – you need to undertake LIVE VIDEO! Yep, you do! Even I hated doing this when I first started. Oh boy, I couldn’t mutter a 30-second introductory video when I first stepped-out, but we all have to start somewhere. Find out where your target audience is. Whereabouts are they in your social media platforms and direct your video to those that are going to be where you direct your video. It’s no good putting a video into Facebook if your client base is in LinkedIn. You need to tailor-make your content and ideas for your market and then deliver it.

 

Be Consistent

This is all continuously ensuring that you are building your brand and identity. You are reaching out to your clients. You are establishing your strong client base and reaching out to people who need you and meet your criteria. The rest is up to you to refine your niche, develop your keynote speech and network with your target market into how you can craft the perfect client base for you.

 

Follow-up

Of course, it doesn’t stop there. You need to maintain a follow-up system. Those clients need nurturing and maintaining. 

 

Need Help?

Finally, you need to eat it, sleep it and repeat it. If you feel that you need a helping hand with building your brand, then feel free to liaise with NottmVA for your networking, business and social media support.

 

NottmVA

 

 

 

 

Blogging, Email Marketing, Facebook Marketing, Mobile, Networking, VA, Virtual Assistant

The Need To Be Mobile

The need to be mobile comes in many forms these days.

 

Flexibility

As a Virtual Assistant, there is a requirement to be flexible: there are many clients, different industry sectors, all with differing requirements too, so it’s quite a  skill to get the balance right.

Having numerous years of experience with event management companies, the NHS, brand agencies, blue-chip companies, the legal sector etc, I have a broad knowledge to draw upon.

 

Versatile

You’re also needed to catch up with clients via the mobile telephone, meetings, networking of course – to maintain those all important connections and then you have to knuckle up and actually get your work done!  Oh, it’s a hard life huh?

 

Who is it For?

A Virtual Assistant is for businesses that probably cannot afford or do not need a full-time employee at the moment and a self-employed VA can offer a flexible alternative.  A Virtual Assistant can be hired for your administration duties, sales calls or social media management when needed but not necessarily when business is slow.

NottmVA Mobile Office

 

Workspace

I do have a desk for my ‘work stuff’, I do like to sit and work quietly, as I can concentrate on what I’m doing: but I can just as easily work in a coffee shop, a co-working office space, by the pool, on a train, well, anywhere really – that’s the beauty and flexibility of being a VA.

 

Technology

The technology is available to allow you to work in a mobile arena these days now and its great that I can encrypt my hardware and software that I know I am safe and secure with mine and my clients’ data, to be able to work in such a way that work can be undertaken around both the client’s and my commitments – a win/win!

If you would like to know more about the need to be mobile and would like us to manage your admin and social media by hiring a Virtual Assistant, or want to work with me as an Associate VA then contact me or by using the contact form on the website.

If if you would like to keep in touch regularly then please sign up for my Virtual Weekly E-Magazine.