Email Marketing, Facebook Marketing, LinkedIn, Networking, New Business, Social Media, VA, Virtual Assistant

Effective Time Management

Is your In-Box Looking Healthy?

Does your morning routine get bogged down by you working your way through your emails and various Gmail, Outlook and various webmail before you can get down to what you’re paid to do best? Yes, I know that feeling.

By delegating or outsourcing your email management it can be the best way to get your productivity increased and work flowing again. You can’t be at the beck and call of an email every minute of the day and there are ways of managing this and putting systems into place. So, by implementing an Email Detox Plan into your business you can feel totally confident that your emails will be looked after, spam will be dealt with appropriately and nothing will be unattended to or mislaid.

This, of course, releases you from the time constraints of your day, the costly pressures of undertaking what could be basic administrative duties when you have more time-pressured tasks that need your attention and the feeling of not being so overwhelmed with your business and you can now get on with mastering your business, your brand and your best-self.

 

Outsource to manage effectively

So, the question is, do you have good willpower? Can you withstand the call of the email – that ping? Haha! It can be quite distracting, can’t it?

If you outsource to or undertake a Virtual Assistant there are many things that can be done to alleviate the habits that you have become accustomed to such as:

  • Delegate your email
  • Assign relevant criteria for your emails
  • Classify sectors/folders for subject/client matter
  • Do you have Urgent or non-important folders?
  • Do you have rules set up for emails not required for immediate viewing?

 

Delegate to Outsource

In order to implement the above to your Virtual Assistant then you need to delegate (or share) your email inbox. This is probably the first time that you may have had to do this, but it is quite a simple process with many webmail and iCloud-based email systems and there are many step-by-step help guides available and your Virtual Assistant may even be able to guide you through the process too. You are able to view your inbox as normal and your Virtual Assistant will be able to manage your emails simultaneously.

 

Any Concerns?

The most often asked question about delegating your email access for the first time is that someone else may respond to your client. This is a commonly asked question, but nothing to worry about. You will have given clear instructions to your Virtual Assistant, and if they are well-referred and indeed, accredited in any way, you will have been provided with a booking form or a contract prior to any work being undertaken with clear, precise instructions being communicated between you to discuss exactly what will be undertaken between both of your businesses. You can choose whether your Virtual Assistant is to just ‘tidy’ your inbox or whether you would like a semi-service of responding to certain types of emails such as general diary enquiries and or a full-service whereby the more complex emails are taken on-board. Alternatively, you may wish to keep the most complex ones for yourself and have these flagged for your attention. Ultimately, you are left available to concentrate on your business the way you wish to.

 

Better Working Relationships

After a period of time, you may find that there is a period of time that is released throughout the day from becoming more productive from the time that has become more efficient as you are not pouring through your emails. Additionally, your clients and colleagues are getting a faster response rate from you in regard to queries this can only improve your brand, your identity and your overall rating in your service that you offer.

 

How A Virtual Assistant Can Help

In all instances of onboarding a Virtual Assistant, there can be a little time taken to get set up and getting used to but indeed, the time saved in the long run will be more than worth the effort. Just imagine the feeling of being organised and time-managed and getting emails in in a timely fashion, not missing elusive deals too. Your Virtual Assistant will only be billed for time used and retainers are available to assist with budgets also. Reducing your administration time and increasing your efficiency into income-generating tasks is pure productive! If you would like to discuss your requirements further regarding your Email Management Service then contact NottmVA.

 

Nottingham Virtual Assistant

Blogging, Facebook Marketing, Keynote Speaker, LinkedIn, Mobile, Networking, New Business, Social Media, VA, Virtual Assistant

This has got to be the best way to increase your client-base!

Clients, Customers, Keynote Speakers – whoever your target market is!

I have had a client of mine ask me this week, as they knew I had been working with some keynote speakers due to some enquiries I had been making, how I was increasing my client base.

Well, I said, there is a process. There isn’t just one thing is there? With anything really, there is always a series of events, that leads to a finale.

 

Your Niche or Brand

It’s important of course, for your own brand, or design or product to be strong in its own marketplace, especially if you want to expand or grow your brand within your peers and colleagues too.

Your topics need to be relevant to your audience and of interest too. Maybe, they should be something that your clients may also want to share with their network too. How fab would that be? In order to do be strong in your brand, what I find within my own community, with my peers, and my own client base and people I aspire to is as follows:

 

Become an Expert

Firstly, I would suggest that you become an authority in your topic. Write about it, blog about it, share it on social media, answer questions to your subscribers and become known for your business and your brand. Ideally, you need to put out new content on a consistent basis that works for you, whether that is on a weekly, fortnightly or monthly basis so that others may share it with their networks.

 

Be Visible

What I feel is most important, is that you start (or continue) a video and/or podcast series. Not just for SEO purposes but you need to be visual.

Data Security

Being visible means that your audience will get to know you. Your audience will get used to seeing you in their content, get used to hearing you and get used to your tone of voice, your humour and most of all, resonate with you. This content is then perfect for then creating a series on your YouTube channel where you are then creating further content for others’ thoughts and comments. Again, this is additional content to be shared on your website and social media platforms as well. If you have a marketing campaign planned already, then your topics will be well-aligned.

 

Go Live

Wait for it? The one that most people seem to dread – you need to undertake LIVE VIDEO! Yep, you do! Even I hated doing this when I first started. Oh boy, I couldn’t mutter a 30-second introductory video when I first stepped-out, but we all have to start somewhere. Find out where your target audience is. Whereabouts are they in your social media platforms and direct your video to those that are going to be where you direct your video. It’s no good putting a video into Facebook if your client base is in LinkedIn. You need to tailor-make your content and ideas for your market and then deliver it.

 

Be Consistent

This is all continuously ensuring that you are building your brand and identity. You are reaching out to your clients. You are establishing your strong client base and reaching out to people who need you and meet your criteria. The rest is up to you to refine your niche, develop your keynote speech and network with your target market into how you can craft the perfect client base for you.

 

Follow-up

Of course, it doesn’t stop there. You need to maintain a follow-up system. Those clients need nurturing and maintaining. 

 

Need Help?

Finally, you need to eat it, sleep it and repeat it. If you feel that you need a helping hand with building your brand, then feel free to liaise with NottmVA for your networking, business and social media support.

 

NottmVA

 

 

 

 

Blogging, LinkedIn, Networking, Social Media, Virtual Assistant

Do you Need to Have a Blogging Calendar?

Blogs – do you need to blog at all?

You may remember the blog about Networking and whether face-to-face networking was right for you? Well, now we’re going to talk about blogging and whether that is right for you too, and more to the point, whether you should diarize them over a period of time, also.

How Do I Get Paid

Do you have anything to say?

What you first need to think about is that blogging is about telling your audience what you have to say.

  • Do you have something to say?
  • What will your Blogging Calendar do for you?
  • Will your audience want to hear it?
  • Do you have something to promote?
  • Will you have any themes?
  • Is it of interest?
  • Is it topical?

And so on…

This all comes down to your niche audience, of course, your client or your customer and more to the point, your ideal customer.

We are all advised to home in on our ‘ideal customer’ so that you can focus on promoting our ideal wares to that one person so that when – you – the reader, pick up on this blog, it is just for you! Yes, you, so, hopefully, I’ve got your attention, or at least I hope I have.

Scheduling your Blogs

If you’re not organised in what you’re going to say, how do you know what you are going to say? I know, it’s a bit of an obvious statement or question, isn’t it? But there it is. You need to plan, really. You can’t just begin to write something in the hope that it will just be effective. You really need a marketing strategy to ensure that it is a) effective for your business and b) is in keeping with the remainder of your branding/social media and c) I’m sure there are a whole lot more reasons too!

I know I have things that pop into my head at obscure moments of the day (and night) and I need to write them down (into an app, actually), that both clients and colleagues say to me, that I think would be appropriate to write into a blog. But it would be no good scheduling all that information and sending it out to my website and social media accounts all at the same time. It needs some sort of organised structure and meaning. Then there is information that may only be relevant at certain times of the year, like Halloween for instance, or at Thanksgiving and so on.

 

Consistency

Your consistency is important, both for your business, your analytical stats and ranking in Google and for your audience, as mentioned above. It is no good saying to your clients that you will be sending out blogs every week, only to find that you can’t commit to them, then you lose your following and possibly potential further clients too. Start out with a lesser frequency and build up to it and see how you go on. You can always try blogging schedulers that take snippets of your blog content and drip-feed them out over time to assist you if this is of interest to you.

 

Arrange Guest Bloggers

Depending on your business and your service and/or products, you can arrange to have guest bloggers on your site. This can enhance your credibility and authority too! If you have a blog calendar you can see who is guest blogging in which month and schedule your guests accordingly.

NottmVA DiaryYou can then also see which theme is running in which month, or what content is happening at what time of year too and assign your appropriate guest at the right time to coincide accordingly. It all works well when you have a plan!

 

Getting Down to It

Once you have created your Blogging Calendar, you then you need to use it. It’s no good just looking at it, is it? Have you listened to your clients, asked them questions about which social media platform is good for them? Where do they ‘hang out’ the most? Did you do your research from your social media’s own analytical built-in tools? Did you ask polls, or undertake any questions at your networking meetings? This is all good valid information that you need to obtain and will have put into your calendar prior to writing your blogs.

Once you know which ideal client you are writing to, you can focus on them, then you know which platform you are writing to, you can see, it is beginning to narrow down a little now, isn’t it?

Then begins your content strategy: Is it purely going to be text, or will you include images, video or perhaps graphics too? This all needs to be considered to get the maximum out of your blog and to give the most interest to your reader.

 

Source Document Repository

Once you have started to collate several blog post titles and content and have curated information, images, you may need a Source Document Repository – or a place to list all the multi-media. Are you an organised person? As a Virtual Assistant, I must be, on behalf of my clients, in addition to my own time-management. But it is a good idea to have some form of a table to work out how you want your structure to work for you and your business.

Will you have it worked out for your products, your service, or per month of the year perhaps? Will you work it out on paper, in a Word document or use a Social Media App maybe?

There are content calendar templates available, and there are some apps that may be of interest too, which are:

 

Developing your Calendar

Once you have decided how you are going to develop your calendar, you will need to decide how to fill it up, what titles you will need, when they will go in, what information needs to be contributed by whom, when you will publish what, what themes they will be, what the SEO keywords will be and what other information you will want to include. It is, after all, your calendar, and you create it to suit you and your business and your blogs.

It will be a fluid document and you will need to keep updating it. You will have new ideas all the time and people will say things to you at any time of the day. This is where I like to use an App that has both a desktop version and an App version, so I can quickly add something when I am out and about quite easily.

If you feel that you like the idea of blogs for your business, but you don’t have the time or the inclination for this at the moment, then please get in touch with me.

 

 

 

Blogging, LinkedIn, Networking, New Business, Social Media, Virtual Assistant

Are you Embarrassed by Your LinkedIn Profile? Here’s What to Do!

Do you have an All-Star Rated LinkedIn Profile?

NottmVA LinkedIn profile

LinkedIn – Is it for me?

Do you have a LinkedIn profile? Maybe that is the first question we should ask. Do you need one, if so, what would you need it for and for what purpose? You really need to determine for what use you are going to use this social media platform for and incorporate it in your marketing plan. You do have a marketing plan, right?

FOR WHAT PURPOSE?

Many different companies, individuals and sole traders use LinkedIn for varied reasons and of course, this is entirely up to them – is your reason for lead generation, recruiting, to display your wares or to promote your business service or to communicate with other groups perhaps. You will need to decide on this, so you know how to market yourself and know how to write your profile accordingly.

Angela

YOUR HEADSHOT

Having determined your market, you may wish to begin with your headshot. It is always highly recommended that you have a professional photographer take your business photographs as they are aware of your branding colours, know how to get the best out of you, your business and will have your professional interests at heart. You don’t want to be promoting yourself at a family event with your head half out of the picture, or something worse perhaps??

YOUR HEADLINE

Your headline is quite important as that is something that follows you around along with your photograph of course and is seen when you remark on others’ articles and comments. This needs to be again pointing to your niche audience and eye-catching to attention-grabbing creating curiosity so that people are likely to open your profile. It needs to be about your audience, what you can do to add value for them (not you) and how you can assist them.

YOUR BACKGROUND COVER PHOTO

Have you seen the blue spacey blue background photos at the top of people’s LinkedIn profiles? It really is a waste of advertising space! Whoah, you need to go and get your photographs and get them up there! The background photograph has to be a required pixel size too.

You can make use of text, graphics and your logos and have your header cover in the background and it can be the same across the remainder of the other social media platforms too creating consistency so that your clients create the know, like and trust with you. You’re missing a big trick there if you do not use this big, wide space here.

THE ABOUT SECTION

Moving on to the About Section is quite an important part, to be honest. You need to again, write about what you can change for your audience, not write about you. Your reader needs to see what you can do for them, not how many years you have done x, y, z etc they want to know that you are going to create a solution for their problem that they are currently experiencing – so remember that niche that you have decided to hone in on? Yes, that – you need to now write about it. Talk about that problem and how you can now provide that solution for your client and how you can do it.

HISTORY, EDUCATION AND TRAINING

These sections will speak for themselves, of course – but it’s not like a straight copy of your curriculum vitae. Do not get caught up in copying your CV like, for like – you’re only putting in relevant information only, again for that niche audience. You can’t target everyone – it would be like a needle in a haystack. You need brief information to cover each relevant piece of the company and you can upload the logos too to link up with individuals from the same workforce.

ASKING FOR RECOMMENDATIONS

If you have undertaken work from others who are already on LinkedIn, you have the ability to request recommendations from them this provides credibility within the social media platform but has to be agreed between both parties.

CONTACT DETAILS

The all-important details, of course, are how to get in touch with you. There is nothing worse than someone having to hunt around trying to find your contact details – aagh! Leave as much information as you can – you do not know how your client prefers to work. Do they prefer telephone contact, do they prefer to directly message you via LinkedIn, or would they prefer to email you? Which way is the better way – well, the client’s chosen preferred way of course?

PROFILE SET UP

You are nearly on your way to having an almost great profile to get you on your way apart from tweaking some of the settings to be how you need them to be according to your personal preferences and that will come with time and use. Of course, there is much more to complete behind the scenes but this is a good start.

CONNECTIONS

You need to add people (or connections) to connect with so that you can see them in your newsfeeds, and they will then be ‘1st’ connections in your newsfeeds. Their connections will then be listed as ‘2nd’ connections to you, thus expanding the available connections to you and so on.

NETWORK

In order to become familiar with your target market, or niche audience you will need to converse with or comment on your network connection posts of those people you have connected with. This is deemed the most appropriate way to network as this is the required etiquette of LinkedIn and some deem it inappropriate to direct message regarding direct sales. What do you think?

DO YOU NEED A LINKEDIN PROFILE?

As a Virtual Assistant, I am often asked to create LinkedIn profiles and other online social media marketing for my clients as it does create a professional ‘POS’ signpost to point your clients to if you do not have a website or other material readily available. If this is something that you do not feel that is within your realms at this moment in time, or you feel that your time is better spent on other aspects of your business then please do get in touch and I can undertake this service for you.