Well, we’re fast approaching the end of December and the big man is fast upon us and people are rushing around with the ‘Are you ready’ yet, and ‘Have you got your turkey’ sort of questions, that don’t happen at any other time of year, and it all seems to be over in a day. Do you find that?
There are shops filled with chocolate goodies, 2020 Planners and Calendars and sparkly, twinkly decorations too to adorn our homes for the festive period and beyond.
1. My first point would be to get organised with a Planner.
- If you’re like me, I’ve loved those diaries and planners since I’ve been a little child. There are so many around to choose from aren’t there? Which one do you choose though? Aagh! Well, I’ve made my mind up this year already haha! I love the purpley goodness of Claire Mitchell’s Awesome 2020 Marketing Planner as you get lots of goodness from online support too. Do you have a favourite one? Fear not though, I still use my online calendar too for my online prompts for accountability for meetings and client tasks.
2. My next point is focusing on your Visibility.
Ensure that you have your Social Media Marketing plan set out. Without this, you will not be visible to your clients and not reach your target market and appeal to your ideal clients.
There is a great deal of work to be done on setting out your business pages on the various social media platforms such as LinkedIn, Facebook, Pinterest, Instagram, Twitter, YouTube and so on. Decide whether you will be undertaking free content copy or paid advertising and what your budgets will be.
3. Moving on to look at your Contracts
In order to ensure that you get paid and get paid without any hiccups, I suggest that you concentrate on looking at the contracts for signing up your clients. I use a company called KoffeeKlatch. This ensures that my proposals, booking forms and client Terms and Conditions are all legally written, signed with myself and my client and payments are paid up-front before any work is undertaken or payment arrangements are made under contract. If you mention NottmVA to KoffeeKlatch this gives you 10% off your purchase. Coupon expires end of January 2020.
4. Next is to Watch your Money
I guess it’s obvious that you need to watch your income and expenditure. But in the excitement of your business and the daily humdrum of getting down to it, you can’t always keep your eyes on the prize, so to speak. I use a great system called FreeAgent which connects to your bank and gives an overnight feed of your transactions allowing you to give time-tracking, invoicing, projects and you can also allow your accountant to have access too for self-assessment and bookkeeping, so you don’t even have to do it yourself if you don’t want to – Bonus! If you click this FreeAgent link, you even get 10% off for a lifetime discount. Yay!
5. Collaboration not Competition in the Networking Arena
In the world of people-buy-people, it is important to see who your competition is, but not fear it, but to embrace it. Networking is important in this modern world as you can make great connections and friendships and more importantly, great referrals for your business. You can read about whether Networking is right for you, as for many it isn’t.
There are some excellent online membership groups if face-to-face networking doesn’t work for you. The 4nNetworking group now has a 4N+ Online Only group now – If you join, please tell them I sent you!
So there you have it, 5 Great Tips for surviving the first few months of 2020 for your Small Business. If you would like to take advantage of some of the other Tools and Resources that I also love and use on a regular basis, please take a look at this document.